After working at some of the swankiest agencies on Madison Avenue and seeing what really goes on behind closed doors, I made a run for it and started my own shop that stands for what I believe an agency should stand for: things like integrity, stupid-smart creative, keen attention. I wanted to create an agency invested in the success of each brand—without the mishegoss. One where each client receives the time, the talent, and the results it's come for. Whatever it is, brand positioning to repositioning, campaign ideation to commercials, product naming to websites, and everything in-between—this is serious business. You're paying real money for real results and need an agency that knows what it's doing.
So, if you're looking for more rigmarole—go back to your sandwich, but if you're looking for the real thing—give us a call and hold on to your britches.
STRATEGIC BRAND POSITIONING
Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target audience—inspiring action and driving real results.
Corporate Boot Camp
Advertising: print, broadcast, outdoor, point-of-sale, interactive
Websites: design, content, navigation, SEO, social media
Marketing: brochures, sales aids, postcards, emails, videos
BRAND POSITIONING, CAMPAIGN IDEATION, STUPID SMART COPY
Cadbury Campbell Soup DelMonte Felix Abba Upfield Heineken Mars Panda Licorice Unilever Vichy Mints AMC Channel Beijing Olympics Civitas Expedia Food Network Hallmark Channel Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish L’Oreal Maybelline AAA Saab Seiko Under Armour American Lung Association ACS New York United Way United Nations Astra Zeneca Bausch & Lomb Biocell BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Evexia Diagnostics Johnson & Johnson LifeCare Life Extension Organon Pfizer SeaCare Teva Pharmaceuticals Upjohn Wyeth Cisco eIQ Networks Novo Organon IBM PG&E Sieble Systems Vivid Cloud Harvard Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank First County Bank deFacto Global GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn FairPlay Publishing New York Times Pequot Press Ziff Davis
SARAH BELZER, CREATIVE DIRECTOR
Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaigns for some of the largest brands in the world.
Today, Sarah continues to work for agencies, global brands, and companies small and large—positioning brands to inspire the trust, affinity, and allegiance critical to their growth.